So YouTube does show several platform ads, and the Ad Banner is one of them. Google officially announced that the ad banners would be removed on April 6th this year. If you don’t know about these, overlay ads. These ads are placed at the bottom of the video, and they are one of the legacy ad formats that only appear on desktop devices.
YouTube is Killing the Ad Banner: Here’s Why
The company said they had found this ad format a bit disruptive for viewers, and this step has been taken to improve the viewing experience. YouTube will now divert the ads by focusing on higher-performance ad formats on desktop.
This significant change will improve the experience, and since it only appears on desktop-based platforms, there aren’t a lot of people who used to watch YouTube compared to the people who used to view the content on their mobile using the YouTube app. It’s worth noting that the platform does have pre-, mid-, and post-roll ad formats that can often be skipped.
How YouTube’s Ad Banner Removal Will Impact Creators
However, these ads were quite engaging, as they sent me to the website associated with the ads after clicking on them on YouTube, all thanks to the location and nature of the ads. While it can only be removed with the tiny cross button that appears in the upper-right corner of the ads in the advertisement, it does consume a lot of space in the video player.
It is also noted that the creators will have a limited impact, and since YouTube will be shifting to other ad formats, as of now there are no details so that Creators could generate further revenue from those sources. As of now, the company is also focusing on the product tagging feature, which allows creators to embed the product within the video.
This change will give more benefits and a better experience to users. Meanwhile, some ad-blocking plugins or extensions are already capable of blocking such ads.