Native to India, iQOO has launched its first Pop-Up Store, which is being named iQOO Arena. The store, which is based in New Delhi, will be up and running from February 21st to 23rd, 2025, during the hours from 11 AM – 7 PM in Select City Walk Mall in Saket. The project is aimed at offering customers a preview of the new iQOO Neo 10R before its launch in India is made public.

What to Expect at iQOO Arena
Seeking to attract technophiles and gamers alike, the iQOO Arena has been created as a place where people can explore and have fun while being educated. Below is what you will encounter:
1. Exclusive Hands-On Experience with iQOO Neo 10R
The iQOO Arena main highlight will be the possibility of trying the iQOO Neo 10R for a long period before its official announcement. At the event, special zones will be set up in which members can test the characteristics of the device in the game individually.
- Gaming Performance: According to iQOO, the Neo 10R is capable of maintaining a smooth 90 frames per second (FPS) in budget-minded segments, and the endurance of play can last up to five hours.
- Powerful Hardware: The smartphone is empowered by the Snapdragon 8s Gen 3 Mobile Platform, which guarantees the performance of the highest level for gaming and multitasking.
- Battery and Charging: The Neo 10R comes equipped with a 6400mAh battery and 80W Flashcharge support which together maintains the long-lasting usage and ultra-fast refilling.
2. Color Options and Availability
The iQOO Neo 10R will be available in two breathtaking color variants:
- Moonknight Titanium
- Raging Blue (India-exclusive)
The official launch of the iQOO Neo 10R in India is confirmed to take place on March 11th, 2025.
3. Showcase of iQOO 13
Furthermore, in addition to the Neo 10R, the iQOO Arena will also have the iQOO 13, which is the brand’s flagship model. People can reserve the iQOO 13 at the shop, and orders placed through the internet will be supplemented with free TWS earbuds.
4. iQOO Students Programme
The pop-up store will help in getting students to sign up for the iQOO Students Programme, through which students sustaining the struggle with diseases can win numerous exhilarating presents for free.

A Milestone for iQOO in India
About the launch of iQOO Arena, Nipun Marya, CEO of iQOO, mentioned:
“Coming closer to the release of iQOO Neo 10R, we are looking forward to hand our clients the experience of a device in an exclusive manner. The initial opening of our pop-up store along with iQOO Arena is a significant achievement, thus allowing us the chance to reach out to the youth who love a fast-performing high-quality gadget and gaming. We are sure that the iQOO Neo 10R is a dream machine for everyone because of its great performance.”
Why Visit iQOO Arena?
The iQOO Arena is not just a pop-up store; it’s a platform for the following:
- Be the first to play the iQOO Neo 10R and share gameplay experience with friends.
- Be among the first to book and have the iQOO 13 delivered to you, with exclusive benefits.
- Join the iQOO Students Programme to be one of the lucky free gifts’ winners.
- Get info about the brand and its trendy products and also interact with it.
Final Thoughts
The introduction of iQOO Arena points to iQOO’s goal of getting close to the audience, the company delivers new and innovative technologies, which aim to fulfill their needs. The iQOO Arena promises an outstanding, entertaining event for you, a game addict, or a tech-conscious consumer
Don’t let go of the opportunity to see the iQOO Arena at Select City Walk Mall, Saket, New Delhi, from February 21st to 23rd, 2025. Mark your calendars and be the first one to try future performance-driven smartphones!