If you love playing your own designed gaming program or encourage such a concept, then you’ll be surprised. Remember Roblox, which was established in 2006? The company aims to provide a gaming platform where users can create their own and other users’ programmed games.
At that moment, it was a new concept where Roblox introduced multiplayer video games that dealt with various genres. Initially, it was available on limited platforms, but now it’s on everything from Windows to Fire OS. Additionally, it was nominated for numerous honorable awards. So, let’s take a look and see the complete journey of Roblox.
How Roblox Became Popular: A Complete Journey
Roblox Corporation (currently worth $39 billion) was founded by David Baszucki and Erik Cassel. They launched Roblox in 2006, gaining little exposure until 2010. Further recognition came through another supportive platform emphasizing its game-creation concept. Developers added their development suite called Roblox Studio Software.
Following this, a bunch of new users engaged and tried the vast range of tools required for custom game creation. Everything was decent except RPG games because, at that moment, Roblox was the only one offering RPG and its in-house making. Additionally, they attached an earning model to the same.
Certainly, Roblox has its in-game currency. Robux can be used for in-game accessory purchases. Each creation has its monetization model, like Adopt Me, a regular project that quotes between 200 and 400 Robux. However, premium users get 1,500–2,000 Robux for the same thing—a good way to learn entrepreneurial skills.
Moreover, if we look at the percentages, creators get 24.5 percent of the profit; the rest is for Roblox Studio Charge. Seeing that massive growth, Roblox decided to expand with a 123,000-square-foot headquarters. Similarly, Roblox made more enhancements and got closer to success. And, going through such instances, Roblox Corp. gained fame.
In a nutshell, some specific things turned an ordinary startup into a giant corporation. For a quick look, just check out below how Roblox got popular:
- Safe platform even for kids
- Own-designed game creation
- Personalised Roblox profile
- Exciting Roblox gift cards
- Opportunity to play and earn
As per the above measures, Roblox was established as a mega platform with millions of daily active users. Additionally, the platform got a record-breaking 500 million downloads. If you haven’t tried Roblox yet, just download it on your device. It’s available on Windows, Xbox, and iOS through their respective stores.
We know Roblox Corporation has achieved success, but that doesn’t mean they’ve stopped. CEO David Baszucki has expressed his big plans. Specifically, besides the Roblox metaverse, the company is trying to innovate something more special, similar to its development suite. As of now, Roblox is working to establish its metaverse. Let’s see what the future holds.