InIn this guide you know that you can create many channels on YouTube using the same email address? Content creators who have different niches or expanding their brand, usually, set up another channel easily and quickly. Would you like to create a new YouTube channel that is linked to the existing account? First things first. The following is a step-by-step guide that will help you create one:
Steps to Create a Second YouTube Channel 
Step 1: Log in to YouTube Studio
First of all, open the YouTube website and log in using your usual Google account.
Click on the profile icon located in the top-right corner.
Then, click on the YouTube Studio from the drop-down menu below the profile picture.
Step 2: Navigate to Settings
First of all, start by clicking on the settings gear located on the left side of the screen within YouTube Studio.
Step 3: Access Advanced Settings
First of all, choose your Channel in the Settings section. After that, scroll down and then click on Advanced settings.
Step 4: Manage YouTube Account
Finally, scroll down and hit the button of Manage YouTube account. This way, you would be taken to Google Account settings page.
Step 5: Create a New Channel
Click on Add or manage your channel(s). Select Create a channel.Enter the name of your channel.
Click Create to finalize the process.
Why Create a Second YouTube Channel? 
Creating a second channel lets you:
- Separate Content Niches: ( E.g. gaming, vlogs, tutorials) You can keep different content types separated.
- Target Different Audiences: Get the demographics of your viewership as you go about your business.
- Expand Your Brand: Create as many multiple channels as you want without needing several email accounts.
Positive Aspects
- Accessibility: Managing multiple channels without having to create another email address is very convenient.
- Centralized Management: Everything is in one place, and all the two channels are linked to one Google account so it is easier to manage the privacy settings, subscriptions, and payments (if needed).
- Easy Login: Just once to remember one email and password for both channels.
- Earning: If your primary channel is monetized, you can use the same AdSense account for your second channel.
- Brand Separation: Without your audience being confused from the different content of each channel, you can also release your single brand using Youtube for example.
Negative Aspects
- Endangers the Business by Removing Overlaps: Inadvertently broadcasting the same video on different channels is a significant hazard in business operations and can confuse or discourage your audience.
- Lack of Privacy: Both accounts are connected to the same Google account; if one is hit with an issue, then it automatically affects the other.
- Switching Costs: If there is a need to perfectly balance the workflow, switching between the productivity channels will take some time.
- Puzzlement. Confusion of Viewers: It is not clear which the visitors subscribe to, as they find that both channels exist, which ones they prefer as viewers.
- Lack of Specific Settings: Elements such as notifications are singular to the Google account and therefore you cannot change them individually for every channel.
Tips for Managing Multiple Channels 
Use YouTube Studio: Control your channels or accounts from the dashboard. Switch Between Channels: Simply press on your profile to change the channel on Youtube Studio. Customize Channel Settings: Edit each channel as per your preferences. The basic labeling, privacy settings, and the rights given to the user can be changed. Link to Content Manager: When you’re with a bigger bunch syndicate your new channel to your Content Manager to relieve the trouble of managing channels.
Final Thoughts 
Creating a second YouTube channel with the same email doesn’t require you to go through the tedious process of handling multiple accounts thus it is a great way for you to plan your expansion strategy.
How did it go when you made a second YouTube channel? Please share it with us, in the comments below! 
FAQ: Creating a Second YouTube Channel 
1. Can I create multiple YouTube channels with one email?
Yes: You may do so by signing in to the account with the same email and then from the account’s profile picture in Gmail, under the “You can set up these accounts” account, you can choose “Add another account on the other account.”
2. Do I need a new Google account for a second channel?
No: In fact, the new channel will be a new subaccount under your Google account.
3. How do I switch between my YouTube channels?
YouTube Studio can show different channels, for you to switch from an old one to a new one you can just click on the back button.
4. Can I link my second channel to my Content Manager?
Yes, your present channel list can be found in the left sidebar of your open project.