Last month, Adobe announced its AI-generative content tool, FireFly, and with the latest announcement, FireFly is expanding its technology to video, audio, animation, and motion graphics design apps. It is being developed and rolled out to limited users for beta testing. It is expected to be released later this year to make it more accessible.
FireFly is a powerful video content tool that will automate the process of creating video content faster and easier. It can annotate, find relevant B-rolls, or create limitless variations of clips. The company is working on different ideas to produce high-quality content without spending hours in post-production. You may remember that filters have changed the look and feel of the video, but they have been constrained. Now, it’s going further with advanced adjustments.
What’s new with FireFly? AI video editing and AI-generative tools are coming to Adobe Firefly and Creative Cloud.
To use this, users need to sign up for the FireFly Beta, which will be available in other Creative Content products in the future. This beta will allow the generation of realistic, high-quality content that is safe for commercial use, helping creative professionals save time and improve their workflow. Adobe is committed to offering powerful and accessible tools for creative professionals by adding new features and capabilities to FireFly, which will be available in more Creative Cloud products.
There are plenty of customization options, and they will be integrated into the company’s various video, audio, animation, and motion design apps. It also allows users to quickly add specific effects and changes to their work. For example, users could write “molten” and then type “3D Molten Iron” into the prompt to make the text look like it’s melting in extreme heat.
There is new automatic storyboarding and pre-visualization, B-roll recommendation, color grading using just a few words, and a new title card with animated fonts, graphics, and logos. With this, you can create high-quality video content faster and easier, saving time and money on video productions. It helps you to make more engaging and visually appealing video content to reach a wider audience with your content.
One of the most exciting features is the ability to color grade with the command prompt and add music and sound effects like footsteps, door opening, and laughter to the video with the type of mood or genre of music for more engagement and realisticity. Adobe also added various fonts, graphics, logos, and text to generate title cards that match the user’s requirements. Professionals spend a lot of time on color grading, and it’s an art. Professionals can now have more drafts and ideas with this.
Features of Adobe FireFly
It will help creators change the color scheme, time of day, or season in already-recorded videos. It allows users to quickly change the look and feel of their video production. If FireFly could generate royalty-free custom sounds and music, it could be a massive time-saver for creators.
- Text-to-colour enhancements
- Advanced music and color effects
- Stunning fonts, text, effects, graphics, and logos
- Powerful script and B-roll capabilities
- Creative assistants and co-pilots
Adobe FireFly could be an excellent option for creating video content. It will also improve the production process and revolutionize how content creators create video content. We will see how Adobe continues to develop this technology and what content does with it. We need to see how Adobe FireFly unlocks the possibilities and capabilities as it continues to develop this technology.
The company wants to make it more accessible for everyone, regardless of their technical expertise, so that users can experiment more with their new ideas. The company also announced the integration of its generative AI program, which Adobe plans to use in its Creative Cloud Suite of Products. FireFly uses Adobe Sensei, the company’s AI platform, to train its AI model on a massive dataset of images, text, and other creative content.
Integrating AI image generation and other machine learning tools into the program is the natural progression for any company, including Adobe, that wants to remain relevant in the creative space going forward. AI image generators can help enhance Sensei; FireFly is a suite of generative AI models that allow the creation of text prompts in the DELL-E and ChatGPT.
We have seen that Adobe FireFly and other AI tools allow for more complex tasks like writing code, designing websites, and even creating art. These tools can be used to democratize skills and encourage everyone to create amazing things. They can read scripts and automatically generate storyboards and pre-visualizations to save time.