Due to the tension between India and China over the LAC (Line of Actual Control), people in India aggressively promote products made in India. However, some reports were suggesting some groups of people were actually destroying public property amidst the losses of Indian people, so they ran businesses in India.
Meanwhile, before anything happens to the Xiaomi Store in India, they have taken a step to inform people about them. Suggesting this step is practical, as the Make in India and Made in India banners replace the Xiaomi logo.
According to the All India Mobile Retailers Association (AIMRA) circular, Xiaomi reportedly removed its logo from its retail store. Meanwhile, it has a bold logo reads “Made in India.” Xiaomi’s Make in India initiative serves more than 99% of smartphones, and Mi TV, 65% of resources for the smartphone were sourced locally, 30,000+ employees and 95% of the workforce was women.
Damage to these boards should not be the retailer’s liability, as the circumstances are not in our hands or control.” AIMRA will be effectively followed by Xiaomi India in Delhi-NCR, Mumbai, Chennai, Pune, Agra, and Patna. On the other hand, people were aggressively destroying history, so employees were not wearing the Xiaomi uniform in the store or while outside to avoid this kind of conversion. Even more, they had to make sure to be on the safe side.
“About 99% of the phones sold in India are made in the country. We make three phones per second, and with more government incentives, we plan to scale up the export of ‘make in India’ phones”. – Muralikrishnan In addition, “BIS certification is not accepted in many parts of the world. If the government could make BIS certification accepted in countries in Europe, it would help us scale. In terms of manufacturing, India’s progress in the past five years is phenomenal.”