Spotify’s new “DJ” feature is expanding its streaming service’s offering of personalised music with AI-powered features that could change the way we discover music.

Whenever AI and other such technologies are discussed, the only name that comes up is ChatGPT. But do you know who created such a capable AI? The name behind it is “OpenAI.” The company aims to create a world based on artificial intelligence. ChatGPT is not the only product released that supports AI. Instead, they have a vast lineup of products like DALL-E, GPT 4, and many more.

Spotify’s groundbreaking in-app AI, a testament to technological innovation, analyzes your music taste and selects the best song based on your preferences, once again with new hope. Specifically, back in February 2023, Spotify launched an AI feature (DJ) for all premium subscribers in the US and Canada. Similarly, this time, the same feature is rolling out for UK and Irish users. So let’s see what’s special this time.

Spotify Releases AI DJ Feature for Premium Users in the UK and Ireland: Beta Programme

Today, AI is an emerging trend in the industry that is slowly gaining traction in almost every segment. Initially, it was seen on smartphone cameras, but now, even choosing a song to play can be done with AI. You heard right; OpenAI and Spotify’s personalized technology worked together to develop an in-app AI model called DJ.

Spotify DJ uses a combination of technologies, including generative AI (from OpenAI to provide insights about music, artists, and genres) and Spotify’s personalized technology (to determine what type of music a user likes). Moreover, there is a dynamic AI voice (from Sonantic Acquisition) to create realistic voices. With these contributions, Spotify DJ makes ordinary music more enjoyable.

As part of its commitment to providing a personalized and engaging experience, Spotify partnered with Xavier’ X’ Jernigan, one of the hosts of Spotify’s first-morning show, for the development of the AI DJ voice model. Leveraging his hosting experience, Spotify decided that Xavier would be the first DJ voice model, whose voice would improve over time. In the meantime, the AI DJ will track your music taste and play songs accordingly, adding a human touch to your music streaming experience.

Previously, the AI DJ feature was limited to the US and Canada, but now, developers are introducing the beta version of the AI DJ to premium users in the UK and Ireland. This global expansion of the feature is a testament to its popularity and the growing demand for AI-powered music streaming experiences. Now that you know what the AI DJ feature is and who it’s available to, I’m sure you’re eager to try it out. Follow the simple steps below to start using it.

Note: Spotify DJ is available on iOS and Android, but if you have an outdated Spotify app, update it to play DJ.

1. Open the Spotify app.
2. Go to your home music feed.
3. Tap play on the DJ card.
4. Following this, the DJ will show you the lineup of songs along with a short commentary.
5. That’s all. Now, you can use Spotify DJ.

In conclusion, Spotify DJ is a resonant feature. It has been observed that around 87% of users return to Spotify only because of the AI DJ feature. Thanks to developers who have also adopted AI for a better music experience. However, it’s not the end of the road. It would be interesting to see what more enhancements Spotify will make in the near future, promising a bright future for the AI DJ feature. Until then, rehearse and explore the DJ feature.

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