Nowadays, everyone is targeting their users, and to improve their user’s trustworthiness, Google is taking the necessary action and has introduced many privacy tools. Last year, when Google announced Android 13, the company also introduced the Privacy Sandbox feature, but it has been rolled out to selected Android 13 devices, including a few Galaxy phones.
Samsung is now rolling it out for a few more selected Android 13 devices, where it uses privacy-preserving techniques that include aggregating information, adding noise, and limiting the amount of data collected from the device. Google aims to create a more secure web and private experience that favors the online advertising ecosystem. With this, advertisements could be better to protect users and prevent fraud.
Earlier, it was based on cross-app identifiers, which use unique code to track users across different websites and apps. However, with the Privacy Sandbox beta, a new API is designed to protect the core and does not do the identifier. All devices eligible for the Privacy Sandbox beta will receive an Android notification.
Google says, “Buil” ing on our web efforts, we are we are loping solutions for digital advertising that limit user data sharing and don’tdon’t on cross-app identifiers.” Sel”ct Android 13 devices that are picking up the Privacy Sandbox Beta feature will get an Android notification for the same. According to Google, Privacy Sandbox Beta “prov” des new application programming interfaces (APIs) that are designed with privacy at the core and do not have identifiers that can track your activity across apps and websites.”
Go”gle estimated that by showing relevant ads and measuring their effectiveness based on the user’s, which is derived from the user history, app usage, location, and other signals, these data will be saved temporarily on the device and will not be shared with other apps and websites. So, if you are an eligible Galaxy user and have received the notification, you can follow these instructions to check.
- Open Device Settings and head over to Security & Privacy.
- From there, you can check under Privacy for other privacy settings.
- Go to Other Privacy Settings, where you will find the Privacy Sandbox.
- Toggle to enable the Privacy Sandbox, and there is also an option to block individual applications that use the Fledge API.
Other applications can check your saved interests and show relevant advertising accordingly. You can also check this on Google Chrome; follow this guide.
- Open Chrome, and head over to ChromChrome’sings.
- From there, go to Privacy and Security.
- Next, click on Privacy Sandbox to toggle it and enable it.
You may be asked to redirect there, as it is not a part of Chrome itself; instead, it is a device-specific feature. Hopefully, this article was helpful for you, and you have successfully enabled this on your device. Thanks for being with us. We would like to know your valuable opinion and feedback. If you have any queries, share them with us in the comment section below.