How to Stop T-Mobile from Selling Your Data to Third Parties

The United States’ mainstream network service provider, T-Mobile, has more than 102 million customers (Q4 2020). Recently, they have been caught doing suspicious activities such as selling their users’ data to third-party advertisers. Earlier this month, T-Mobile unveiled its advertising platform, App Insights.

T-Mobile has been testing this service for almost a year. The app’s primary goal is to connect advertisers and marketers to purchase user data. This allows the buyer to track which apps you open, Wi-Fi connectivity details, and the website you visit, and segment and target subscribers based on the app.

Opt-in was enabled by default for all users, which applies to Metro and Assurance Wireless (subsidiaries of T-Mobile). Privacy Policy has been updated with a section called “Audience Segment.” Meanwhile, Business and Children T-Mobile opted to opt-out as of now by default.

Data collected by T-Mobile

Customer Name
Customer’s Credit Card Number
Interest
Preference
Behaviors
IP Address
Cookie Ids
Ad Ids
Device IDs

Companies claim. Advertisers cannot view individual user data. Instead, it shows a group of users using the same app, website, and other similar data. This sounds similar to the Google Topics API. However, Apple users seem to be protected by this service even after this feature is enabled.

Thanks to Apple’s strict privacy guidelines, T-Mobile says they can extract data. However, there are no Apple devices as of now. On the other hand, Android users are the ones who are affected by this service. You can opt out of this program to ensure your data will not be used for targeted ads.

How to Stop T-Mobile from Selling Your Data to Third Parties on Android

For this, you need to download the T-Mobile Ads Platform app to opt out of this program to stop T-Mobile carriers from selling your data to advertisers.

Open the Google Play Store, and search for Magenta Ads Platform Choices to download, and install.
Launch the app and log in with your T-Mobile number to sign in.
From there, you can request that T-Mobile stop collecting and selling your data.

How to Stop T-Mobile from Selling Your Data to Third Parties on the Web

Open the T-Mobile website, and then scroll
Scroll down to “Do Not Sell My Personal Information.”
Sign in if required, and then toggle to Opt-Out from the ad program by T-Mobile.
Click-Done and that is it!

How to Stop T-Mobile from Selling Your Data to Third Parties Using My T-Mobile

Open My T-Mobile and head to My Account to open a context menu.
Click on Profile, and then go to Privacy and Notifications.
Select Advertising & Analytics, and then choose Profile.
From there, toggle to disable “Use my data to make ads more relevant to me.”
Done.

If you want to opt in again, then follow the action again. T-Mobile resumes collecting your data and starts selling to advertisers. You can follow the same steps for the Sprint account by navigating to My Account > Preferences > Manage advertising and analytics preferences.For Metro, open the My Metro app, and navigate to Account > Network and Location Settings > Toggle to disable > Use my data to make ads more relevant to me.

Modal title