Meta-owned photo-sharing app “Instagram” announced a new notification publicly. Although it could not beat TikTok in terms of short videos, Instagram is still trying to make a quiet change to its platform. As we all know, Instagram previously launched a TikTok-inspired short video platform called Instagram Reels.
For this reason, they have now decided to turn all video posts into Instagram reels. They think that this decision will pace the platform’s short video reach. Earlier, they tried to compete with the short video king, TikTok. But the present announcement has many interesting things that you must know. So, let’s discuss Instagram’s recent announcement.
Highlights: Instagram confirms to make all its videos reels | TikTok ripoff
- 755.0 million TikTok users (2022), a growth of 59.8% in 2020 and 40.8% in 2021.
- The report suggests that TikTok will surpass 1.5 billion users by the end of this year. If TikTok had not been banned in India in June 2020, it might have been closer to 500 million in India itself.
- Guardians Say: Facebook is for older people over 55.
- 40% of Gen-Z spend at least 3 hours a day on TikTok.
- TikTok algorithm matching is better than the competition.
- Social-Giants copying, Meta has Instagram Reels, YouTube has Shorts, and Snapchat added Spotlight.
- TikTok won’t surpass YouTube’s revenue yet.
Weekly usage of TikTok surpasses Instagram.
Gen Z youth (age 12–17) are spending more than on TikTok; as per the Forrester survey, TikTok is growing at a rate of 13-point YoY weekly usages (~50–60% spike). While Instagram is declining 4 points YoY (~61%), Snapchat remains at 54%.
How TikTok is Cutting Social Giant Meta’s Instagram
This year, TikTok will surpass 1.5 billion users, and it doesn’t seem to slow down anytime soon. Even though the parent company of Instagram, Meta, is trying harder to push Reels, they have integrated Reels functionality into Facebook. Google’s YouTube was also surpassed by TikTok in the US.
On the other hand, not only is Meta trying to steal some audience from TikTok, but Snapchat and Google’s YouTube have responded similarly to TikTok’s growth. As of now, TikTok is the third-largest social network besides Instagram and Facebook.
Instagram Confirms to Turn All Video Posts into Reels
Well, the short video King was earlier banned in numerous countries. Short video-making apps are regularly trying to engage more users. For this reason, Instagram recently made an announcement. In which they mentioned turning all their video posts into the Instagram Reels Section.
However, this decision is under testing, for which they chose some selected users. According to TechCrunch, Instagram is trying to simplify video posts with more ease. So, there are some things that you must know. If your account is public, then your video post will turn into a reel and should be visible to any Instagram user.
On the other hand, your video post will turn into a reel but will not be visible to anyone if your account is private. Additionally, any Instagram user can create a remix of your reel, but only in the case of a public account. Further, you can change such things in your profile settings too. Overall, these are the major things shared through several web sources.
Collectively, Instagram chose to popularise its reel section and send it to TikTok’s place. For this, we have covered each aspect of Instagram’s recent decision. However, it is in the testing phase, but it would be interesting to see once it is officially released on the app as well as the web version.